When we work with any food company, the project starts with an understanding of the client’s objectives, and then we execute to the highest standards of taste, nutrition, and consumer trends. Over the years we have developed close relationships with our clients and their brands and can often anticipate their needs based on an understanding of food trends, consumers on specialized diets, and our clients’ products.
Del Monte® Foods has used our recipes in many ways over the years, including on their website, on their product labels, and for in-store meal solution programs at large retailers. In one project, Del Monte® Foods sent us tomato-based and vegetable-based products to develop recipes for focus group testing. In our ‘secret ingredient’ project, we gave canned fruits and vegetables a new angle by providing creative and unusual ways to help incorporate more healthy ingredients into family menus. A macaroni and cheese recipe combined with their carrots that were pureed as the ‘secret ingredient’ was successful and very well received. Recently, Nancy represented Del Monte® Foods as their featured chef at the Academy of Nutrition and Dietetics National Conference.
ConAgra Foods retained Nancy to revise their website and recipe databases for their branded food product lines. We proofread, re-worked and edited over 1,000 recipes in varieties of conditions, including rough draft form. We provided uniformity and clarity to each recipe and devised new categories. We recommended a standardized writing format and input the final recipes into databases for the ConAgra Foods website and each brand’s website, including Fleischmann’s, Butterball, Blue Bonnet, Reddi-wip, Hunt’s, Pam, Parkay, and Treasure Cave, where they are currently displayed.
De Cecco, an Italian food company, wanted to ‘Americanize’ 50 of their existing recipes for a major website overhaul. Nancy selected the 50 recipes, analyzed and revised them, and then kitchen tested each one for accuracy and clarity to work easily for the American home cook. Once each recipe was perfected, nutritional analysis was provided and the recipes were written in a standardized format. Each recipe now appears in their revamped website.